{"id":2265,"date":"2017-01-06T14:09:08","date_gmt":"2017-01-06T14:09:08","guid":{"rendered":"http:\/\/kt10.khaleejtimes.com\/?p=2265"},"modified":"2017-01-06T14:09:08","modified_gmt":"2017-01-06T14:09:08","slug":"gap-testing-smartphone-app-will-let-customers-try-clothes-without-stepping-foot-dressing-room","status":"publish","type":"post","link":"https:\/\/kt10.khaleejtimes.ae\/index.php\/2017\/01\/06\/gap-testing-smartphone-app-will-let-customers-try-clothes-without-stepping-foot-dressing-room\/","title":{"rendered":"Gap is testing an app that will let customers try on clothes without stepping foot in a dressing room"},"content":{"rendered":"<p>Gap\u2019s DressingRoom app uses avatars to help people understand how products will fit. People can then buy what fits online.<\/p>\n<p><!--more--><\/p>\n<p>Gap calls this augmented reality, a technology that involves overlaying virtual images \u2014 such as clothing \u2014 on top of a real-life image. But in this case, the choices appear limited to five pre-determined body types, rather than the actual photo of the potential buyer.<\/p>\n<p>The app will come out this month, but will work only with a phone sporting Google\u2019s Tango augmented-reality technology \u2014 namely Lenovo\u2019s Phab2 Pro Android phone. The clothing chain, which also operates Banana Republic and Old Navy stores, is unveiling the app Wednesday at the CES gadget show in Las Vegas.<\/p>\n<p>Wayfair, Home Depot and other retailers have been embracing virtual reality and augmented reality to help shoppers figure out ways to decorate homes. But clothing retailers have been slow to embrace the technology. The question is whether it will be something more than just a gimmick.<\/p>\n<p>The move by Gap comes as shoppers spend less on clothing and more on experiences like beauty treatments. When customers do buy clothes, they\u2019re increasingly going online. Gap has also been struggling with a lack of compelling clothing, resulting in a long-standing sales slump.\u2014AP<\/p>\n<p>Image: http:\/\/adressed.gapinc.com\/blog<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gap\u2019s DressingRoom app uses avatars to help people understand how products will fit. People can then buy what fits online.<\/p>\n","protected":false},"author":2,"featured_media":2266,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3,1],"tags":[],"_links":{"self":[{"href":"https:\/\/kt10.khaleejtimes.ae\/index.php\/wp-json\/wp\/v2\/posts\/2265"}],"collection":[{"href":"https:\/\/kt10.khaleejtimes.ae\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kt10.khaleejtimes.ae\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kt10.khaleejtimes.ae\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/kt10.khaleejtimes.ae\/index.php\/wp-json\/wp\/v2\/comments?post=2265"}],"version-history":[{"count":0,"href":"https:\/\/kt10.khaleejtimes.ae\/index.php\/wp-json\/wp\/v2\/posts\/2265\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kt10.khaleejtimes.ae\/index.php\/wp-json\/wp\/v2\/media\/2266"}],"wp:attachment":[{"href":"https:\/\/kt10.khaleejtimes.ae\/index.php\/wp-json\/wp\/v2\/media?parent=2265"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kt10.khaleejtimes.ae\/index.php\/wp-json\/wp\/v2\/categories?post=2265"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kt10.khaleejtimes.ae\/index.php\/wp-json\/wp\/v2\/tags?post=2265"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}