In a first for the Indian e-commerce industry, leading eyewear company Lenskart has launched a unique \u2018Lenskart Lite\u2019 app for Android users which requires no internet connection to shop from its website.<\/p>\n
The app is based on SMS technology.<\/p>\n
In the absence of internet, the app uses proprietary protocol on top of SMS to communicate with the internal system and, thereby, process the user\u2019s request.<\/p>\n
\u201cWith the changing online business models and evolving consumer behaviour with regard to online shopping, Lenskart aims to provide a hassle-free experience to shoppers through this initiative,\u201d said Peyush Bansal, CEO Lenskart, in a statement on Monday.<\/p>\n
When the internet connection is available, the app switches back to internet.<\/p>\n
The app requires internet only at the point of download and is a little over 1 MB in size.<\/p>\n
IANS<\/p>\n
Picture source: Alamy<\/p>\n
Picture used for illustrative purposes alone<\/p>\n","protected":false},"excerpt":{"rendered":"
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