Pinterest on Wednesday infused more machine smarts into its online bulletin boards, pushing harder into e-commerce by enabling people to use smartphones to identify products they might wish to pursue.<\/p>\n
<\/p>\n
A test version of \u201cLens\u201d lets people take pictures with smartphones from inside Pinterest applications, which then uses \u201cvisual search\u201d to find similar items or themes playing off objects of desire.<\/p>\n
\u201cSometimes you spot something out in the world that looks interesting, but when you try to search for it online later, words fail you,\u201d said Pinterest co-founder and head of product Evan Sharp.<\/p>\n
\u201cWe\u2019ve developed new experimental technology that, for the first time ever, is capable of seeing the world the way you do.\u201d<\/p>\n
Lens search results also displaying ways they might be used. For example, taking a picture of a clock might get search results that include it as part of room decor.<\/p>\n
Pinterest also introduced a \u201cshop the look\u201d feature that lets people tap on circles on items in pictures, such as clothing or furniture, to explore or shop.<\/p>\n
An Instant Ideas feature lets people tap on a circle in the bottom corner of a \u201cpin\u201d will also lead to search results focused on similar ideas or concepts.<\/p>\n
Pinterest said that it has more than 150 million users, with some 80 million of its \u201cactive Pinners\u201d not from the US.<\/p>\n
Pinterest is a virtual bulletin board platform, with users decorating their boards with pictures showcasing interests in a variety of areas, including food, fashion and travel.<\/p>\n
Pinterest sees itself as being positioned at the crossroads of social networking and online search, with users consulting it when seeking out products or services.<\/p>\n
Last year, the company unveiled new features to facilitate shopping on the site, as the platform pushes to become an e-commerce hub.\u2014AFP<\/p>\n
Image: YouTube<\/p>\n","protected":false},"excerpt":{"rendered":"
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