Facebook-owned WhatsApp has announced it would soon be launching features to take businesses onboard and make it easy for them to interact on the messaging platform.\u201cIn the coming months, we\u2019ll be testing new features that aim to solve some of these challenges, and make it easier for people to communicate with the businesses they want to reach on WhatsApp,\u201d the company said in a statement late on Tuesday.<\/p>\n
\u201cOur approach is simple – we want to apply what we\u2019ve learned helping people connect with each other to helping people connect with businesses that are important to them,\u201d it added.<\/p>\n
Facebook is building and testing new tools via a free WhatsApp Business app for small companies and an enterprise solution for bigger companies operating at a large scale with a global base of customers, like airlines, e-commerce sites and banks.<\/p>\n
\u201cWe want to apply this same approach to bringing businesses onto WhatsApp in ways that create value for people. We\u2019re looking forward to making it possible for people to connect with businesses and giving businesses the tools to make that easier to do,\u201d said Matt Idema, WhatsApp Chief Operating Officer.<\/p>\n
These businesses will be able to use the company\u2019s solutions to provide customers with useful notifications like flight times, delivery confirmations and other updates.<\/p>\n
IANS<\/strong><\/p>\n Picture courtesy: Alamy<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":" Facebook-owned WhatsApp has announced it would soon be launching features to take businesses onboard and make it easy for them to interact on the messaging platform.<\/p>\n","protected":false},"author":7,"featured_media":4791,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[31,49],"tags":[],"_links":{"self":[{"href":"https:\/\/kt10.khaleejtimes.ae\/index.php\/wp-json\/wp\/v2\/posts\/4790"}],"collection":[{"href":"https:\/\/kt10.khaleejtimes.ae\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kt10.khaleejtimes.ae\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kt10.khaleejtimes.ae\/index.php\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/kt10.khaleejtimes.ae\/index.php\/wp-json\/wp\/v2\/comments?post=4790"}],"version-history":[{"count":0,"href":"https:\/\/kt10.khaleejtimes.ae\/index.php\/wp-json\/wp\/v2\/posts\/4790\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kt10.khaleejtimes.ae\/index.php\/wp-json\/wp\/v2\/media\/4791"}],"wp:attachment":[{"href":"https:\/\/kt10.khaleejtimes.ae\/index.php\/wp-json\/wp\/v2\/media?parent=4790"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kt10.khaleejtimes.ae\/index.php\/wp-json\/wp\/v2\/categories?post=4790"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kt10.khaleejtimes.ae\/index.php\/wp-json\/wp\/v2\/tags?post=4790"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}