Photo-sharing platform Instagram on Wednesday rolled out new tools that give advertisers more flexibility over how they create and buy ads in its \u201cStories\u201d feature.
\nWith a new uploading tool, advertisers can now use their existing organic \u201cStories\u201d as ads and also have it live permanently within Facebook\u2019s advertising tools like \u201cPower Editor\u201d and \u201cAds Manager\u201d for future use.<\/p>\n
\u201cAdvertisers can use camera features like face filters, boomerangs, and drawing tools to create an organic piece of media, and then repurpose as an ad,\u201d Instagram said in a statement.<\/p>\n
\u201cStories\u201d, a feature that lets users post photos and videos that vanish after 24 hours, was introduced in Instagram in 2016, after it became famous on photo and video sharing platform Snapchat.<\/p>\n
Globally, over 250 million people watch and create stories everyday while the application currently has nearly 700 million users globally.<\/p>\n
Additionally, with the ability to utilise Facebook\u2019s fast-loading full screen \u201cCanvas\u201d format in Instagram \u201cStories\u201d, marketers will have the ability to use the creative space of \u201cCanvas\u201d to tell compelling brand and product stories.<\/p>\n
The Facebook-owned photo-sharing app is also rolling out the ability for Instagram \u201cStories\u201d to be automatically added to Facebook, Instagram and Audience Network campaigns through placement optimisation.<\/p>\n
The features will be rolled out globally in the coming weeks, the company noted.<\/p>\n
IANS<\/strong><\/p>\n Picture courtesy: Alamy Image<\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" Photo-sharing platform Instagram on Wednesday rolled out new tools that give advertisers more flexibility over how they create and buy ads in its \u201cStories\u201d feature.<\/p>\n","protected":false},"author":7,"featured_media":4868,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[29,89],"tags":[],"_links":{"self":[{"href":"https:\/\/kt10.khaleejtimes.ae\/index.php\/wp-json\/wp\/v2\/posts\/4867"}],"collection":[{"href":"https:\/\/kt10.khaleejtimes.ae\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kt10.khaleejtimes.ae\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kt10.khaleejtimes.ae\/index.php\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/kt10.khaleejtimes.ae\/index.php\/wp-json\/wp\/v2\/comments?post=4867"}],"version-history":[{"count":1,"href":"https:\/\/kt10.khaleejtimes.ae\/index.php\/wp-json\/wp\/v2\/posts\/4867\/revisions"}],"predecessor-version":[{"id":4869,"href":"https:\/\/kt10.khaleejtimes.ae\/index.php\/wp-json\/wp\/v2\/posts\/4867\/revisions\/4869"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kt10.khaleejtimes.ae\/index.php\/wp-json\/wp\/v2\/media\/4868"}],"wp:attachment":[{"href":"https:\/\/kt10.khaleejtimes.ae\/index.php\/wp-json\/wp\/v2\/media?parent=4867"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kt10.khaleejtimes.ae\/index.php\/wp-json\/wp\/v2\/categories?post=4867"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kt10.khaleejtimes.ae\/index.php\/wp-json\/wp\/v2\/tags?post=4867"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}