Apple Inc (AAPL.O) sees its mobile devices as a major platform for artificial intelligence in the future, Chief Operating Officer Jeff Williams said on Monday.Later this week, Apple is set to begin taking pre-orders for its new smartphone, the iPhone X \u2013 which starts at $999 and uses artificial intelligence (AI) features embedded in the company\u2019s latest A11 chips.<\/p>\n
The phone promises new facial recognition features such as Face ID that uses a mathematical model of a person\u2019s face to allow the user to sign on to their phones or pay for goods with a steady glance at their phones.<\/p>\n
\u201cWe think that the frameworks that we\u2019ve got, the \u2018neural engines\u2019 we\u2019ve put in the phone, in the watch … we do view that as a huge piece of the future, we believe these frameworks will allow developers to create apps that will do more and more in this space, so we think the phone is a major platform,\u201d Williams said.<\/p>\n
He was speaking at top chip manufacturer Taiwan Semiconductor Manufacturing Company\u2019s (2330.TW) 30th<\/sup> anniversary celebration in Taipei, which was attended by global tech executives.<\/p>\n Williams said technological innovations, especially involving the cloud and on-device processing, will improve life without sacrificing privacy or security.<\/p>\n \u201cI think we\u2019re at an inflection point, with on-device computing, coupled with the potential of AI, to really change the world,\u201d he said.<\/p>\n He said AI could be used to change the way healthcare is delivered, an industry he sees as \u201cripe\u201d for change.<\/p>\n Williams said Apple\u2019s integration of artificial intelligence wouldn\u2019t be just limited to mobile phones.<\/p>\n \u201cSome pieces will be done in data centers, some will be on the device, but we are already doing AI in the broader sense of the word, not the \u2018machines thinking for themselves\u2019 version of AI,\u201d he said referring to the work of Nvidia Corp (NVDA.O), a leader in AI.<\/p>\n Global tech firms such as Facebook (FB.O), Alphabet Inc (GOOGL.O), Amazon, and China\u2019s Huawei are spending heavily to develop and offer AI-powered services and products in search of new growth drivers.<\/p>\n Softbank Group Corp (9984.T), which has significantly invested in artificial intelligence, plans a second Vision Fund that could be about $200 billion in size, the Wall Street Journal reported on Friday.<\/p>\n At Monday\u2019s event, TSMC Chairman Morris Chang described his company\u2019s relationship with Apple as \u201cintense.\u201d<\/p>\n Williams said the relationship started in 2010, the year Apple launched the iPhone 4, with both parties taking on substantial risk.<\/p>\n He credited Chang for TSMC\u2019s \u201chuge\u201d capital investment to ramp up faster than the pace the industry was used to at the time. Apple decided to have 100 percent of its new iPhone and new iPad chips for application processors sourced at TSMC, and TSMC invested $9 billion to bring up its Tainan fab in a record 11 months, he said.<\/p>\n Reuters<\/p>\n Picture courtesy: Alamy<\/p>\n","protected":false},"excerpt":{"rendered":" Apple Inc (AAPL.O) sees its mobile devices as a major platform for artificial intelligence in the future, Chief Operating Officer Jeff Williams said on Monday.<\/p>\n","protected":false},"author":7,"featured_media":5081,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[5,29],"tags":[],"_links":{"self":[{"href":"https:\/\/kt10.khaleejtimes.ae\/index.php\/wp-json\/wp\/v2\/posts\/5080"}],"collection":[{"href":"https:\/\/kt10.khaleejtimes.ae\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kt10.khaleejtimes.ae\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kt10.khaleejtimes.ae\/index.php\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/kt10.khaleejtimes.ae\/index.php\/wp-json\/wp\/v2\/comments?post=5080"}],"version-history":[{"count":1,"href":"https:\/\/kt10.khaleejtimes.ae\/index.php\/wp-json\/wp\/v2\/posts\/5080\/revisions"}],"predecessor-version":[{"id":5082,"href":"https:\/\/kt10.khaleejtimes.ae\/index.php\/wp-json\/wp\/v2\/posts\/5080\/revisions\/5082"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kt10.khaleejtimes.ae\/index.php\/wp-json\/wp\/v2\/media\/5081"}],"wp:attachment":[{"href":"https:\/\/kt10.khaleejtimes.ae\/index.php\/wp-json\/wp\/v2\/media?parent=5080"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kt10.khaleejtimes.ae\/index.php\/wp-json\/wp\/v2\/categories?post=5080"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kt10.khaleejtimes.ae\/index.php\/wp-json\/wp\/v2\/tags?post=5080"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}